Employees from The Hormel Institute and Hormel Foods issued a challenge Thursday on Hormel’s corporate website. They want other companies and organizations to join their “journey to raise cancer awareness.”

“We’re challenging you to bring your teams together and create your own cancer awareness ribbon,” the web announcement says. “Share your support and creation using #InspireCancerAwareness and let’s show the world we’re all in this together.”

The challenge stems from more than 275 employees from the two sites gathering in October — Breast Cancer Awareness Month — to form a cancer awareness “living ribbon.”

They sought to to raise awareness and show their unified support for cancer survivors, patients battling cancer, and all of those working to find causes and cures.

The lavender outline of the pink ribbon signified the fight against all cancers with a special dedication to Hormel team members and families who are living with breast cancer.