Feb. 14, for many, is a day that will live in infamy. There is a lot of significance given to Valentine’s Day, and with it, a large amount of pressure to impress that special some one.

For 32 percent of American households, the go-to gift to win over their significant other is flowers. Giving a floral gift is not as simple as going to the nearest garden and taking your pick. There are many things to know.

Know your message. If you are trying to tell someone you love them an orchid or red rose works better than an orange lily, which represents hatred.

Know the recipient. If they have a favorite flower, that could save you a lot of time making a selection.

Vicki Trimble, the owner of Hardy Geranium in Austin says, “Knowing how much you want to spend is key.” From simple to extravagant, flower prices vary as much as their appearance.

Flowers have always been a popular gift, but what is in style is always changing.

Trimble says that many people are breaking away from the traditional red or white roses in favor of bouquets of tropical flowers. Colored roses, such as orange or yellow are also gaining popularity.

A bouquet of flowers does not have to be all shades of reds and pinks. Simplistic arrangements featuring, “More of the fresh, out of the garden look,” are popular as well, says Trimble.

Valentine’s Day is on Feb. 14, every year, but each year there are those who don’t remember this until Feb. 15. It is not an uncommon occurrence. Trimble says that she usually sees a number of customers on what she called an “Oops Day,” when they are trying to recover from dropping the ball on Valentine’s Day.

From a single red roses to say ‘I love you’ on Valentine’s Day, to a bouquet of purple hyacinths to say, ‘I’m sorry’ the day after, a flower could be just what you need to send the right message.