The state of Minnesota has launched it’s largest-ever marketing campaign in an effort to boost tourism.

Gov. Mark Dayton and Explore Minnesota Tourism Director John Edman launched the travel marketing campaign on April 17, designed to encourage travelers to choose Minnesota as their next vacation destination.

The campaign, themed “Only in Minnesota” promotes the state as the must-see destination in the Midwest.

“Only in Minnesota” will reach audiences in 14 states and provinces.

“Every dollar we invest in promoting Minnesota tourism brings another $84 of consumer spending into our state’s economy— supporting Minnesota’s vitally important hospitality industrict,” Gov. Dayton said.

In an effort to make it easier for travelers to find information about vacation destinations and activities in the state, Explore Minnesota Tourism has launched a new website (www.exploreminnesota.com).