NICKERSON, Neb. — Half-ton pickup trucks crowd the curb outside the One Horse Saloon, a neon Coors Light sign in the window and rib-eye steaks on the menu, but otherwise Nickerson, Nebraska, is nearly silent on a spring evening, with only rumbling freight trains interrupting bird songs.

Regional economic development officials thought it was the perfect spot for a chicken processing plant that would liven up the 400-person town with 1,100 jobs, more than it had ever seen.

When plans leaked out, though, there was no celebration, only furious opposition that culminated in residents packing the fire hall to complain the roads couldn’t handle the truck traffic, the stench from the plant would be unbearable and immigrants and out-of-towners would flood the area, overwhelming schools and changing the town’s character.

“Everyone was against it,” said Jackie Ladd, who has lived there for more than 30 years. “How many jobs would it mean for people here? Not many.”

The village board unanimously voted against the proposed $300 million plant, and two weeks later, the company said they’d take their plant — and money — elsewhere.

Deep-rooted, rural agricultural communities around the U.S. are seeking economic investments to keep from shedding residents, but those very places face trade-offs that increasing numbers of those who oppose meat processing plants say threaten to burden their way of life and bring in outsiders.

“Maybe it’s just an issue of the times in which we live in which so many people want certain things but they don’t want the inconveniences that go with them,” said Chris Young, executive director of the American Association of Meat Processors.