Hy-Vee’s annual Hams for the Holidays campaign assists families in need

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Hy-Vee, Inc., in partnership with Hormel Foods and first responders, announced details for its 2019 Hams for the Holidays campaign.

The third annual Hams for the Holidays initiative will visit 10 cities across the Midwest this year. From Dec. 16-20, Hy-Vee employees and first responders will hand out 2,650 Hormel Cure 81 hams to families in need throughout the company’s eight-state region.

“We are fortunate to have great customers and partners who share Hy-Vee’s passion for giving back to the community,” said Tina Potthoff, senior vice president of communications for Hy-Vee. “Since 2017, Hams for the Holidays has been an incredible way for us to help our neighbors in need. We are excited to continue our efforts this year to reach families in the areas we serve.”

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Closer to home: Hams for the Holidays
5 p.m., Wednesday, Dec. 18, National Guard Armory
1715 Marion Road SE, Rochester, MN

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Hy-Vee’s Hams for the Holidays donations come from the Hormel Cure 81 Hams for Hunger program that was founded in 1989. The program involves a partnership between Hormel Foods and grocery retailers across the country. Throughout the years, more than $14 million in hams have been donated, feeding tens of thousands of families.

“Hormel Foods is proud to partner with Hy-Vee to support hunger-relief efforts in the communities served by the company’s stores,” said Megan Elliott, senior brand manager, meat products marketing, Hormel Foods. “The Hormel Cure 81 Hams for Hunger program highlights our long-standing relationship with Hy-Vee, and we are honored to work together and make such a substantial contribution for those in need.”