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Kwik Trip has made the decision to discontinue the sale of Nature’s Touch bagged milk across all stores beginning in May 2024. 

While bagged milk has been a part of Kwik Trip’s product lineup for more than years, guest preferences and purchasing patterns have indicated a substantial declining demand for this product compared to milk sold in jugs. 

“We constantly evaluate our product offerings to ensure we’re meeting the needs and preferences of our guests,” said Scott Zietlow, CEO of Kwik Trip, in a press release this week. “After thorough consideration and analysis, we have decided to discontinue bagged milk to focus on items that resonate more strongly with our guests.”

“We acknowledge that changes in product availability can impact customer routines and preferences. We remain committed to assisting guests during this transition. Our Marketing Department has contacted those groups who had special promotional coupons for bagged milk and have offered a new solution with our other milk offerings,” added John McHugh, vice president of External Relations. “This is an end to a product that was associated with the Kwik Trip brand for many years, but after evaluating the need and cost for new equipment to replace our antiquated bagged milk equipment, and the decreased customer demand, we made the tough decision to discontinue Nature’s Touch milk in the bag.”