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The New Year is a great time to reset and focus on feeling your best. It’s when many of us set goals to eat healthier, move more, and take better care of ourselves. As our understanding of nutrition evolves, new trends shape how we approach healthy living. In 2025, the focus is making simple, smart choices that boost energy and support overall health. More than ever, people are looking for foods and drinks that taste great and help make the journey to wellness easier and more enjoyable.

Here’s a closer look at some top trends for 2025:

1. Protein-Packed Choices

Protein will continue to shine in 2025, and it’s not just for athletes! From keeping you full longer to supporting muscle repair and energy levels, protein plays a key role in a healthy lifestyle. Brands like Fairlife Core Power and Performance Inspired Whey Protein make incorporating high-quality protein into your day easier.

Fairlife Core Power is a perfect example of this trend. Each bottle delivers 26 grams of high-quality protein in each bottle to help build and repair muscle. But it doesn’t stop there- Core Power also includes electrolytes to support hydration. This ready-to-drink beverage is an easy, on-the-go high-protein option for busy individuals looking to fuel their day. Whether you’re heading to the gym, tackling a busy workday, or need a quick snack, Core Power provides a convenient and delicious solution to support your protein needs without the hassle of preparing a meal.

Then there is Performance Inspired Whey Protein, a versatile and high-quality whey protein formula with 25 grams of protein per serving. It also includes digestive enzymes and 5 grams of fiber to support digestion and keep you satisfied longer. This protein powder mixes easily into recipes for a convenient, nutritious boost. Try the simple recipe below to supplement your daily nutrition or enhance your post-workout recovery!

2. Functional Foods and Beverages

Functional foods are gaining ground in 2025, offering health benefits beyond essential nutrition. These products often include ingredients for specific health needs, such as probiotics for gut health or added vitamins and minerals for immune function. Research on the microbiome is advancing, revealing gut health’s significant role in everything from digestion to mental well-being.

Functional beverages like kombucha, kefir, and drinks infused with adaptogens are gaining traction due to their potential to support digestion, energy levels, and stress management. These options make incorporating health benefits into everyday eating and drinking habits easier. For example, a dietitian’s favorite, Too Good Zero Sugar Yogurt, contains probiotics that may support gut health. This yogurt is low in sugar and includes live and active cultures, which may support digestion and contribute to a balanced microbiome.

3.  Convenience

with Nutrition

In 2025, busy lifestyles will continue to be a significant factor, but consumers increasingly seek convenience without sacrificing nutrition. The trend toward minimal-ingredient cooking is gaining traction, with more people opting for quick, simple, nutritious, and easy-to-prepare. Products like pre-chopped vegetables, heat-and-eat proteins, and one-pan meal kits make meal prep more efficient.

Still have questions on nutrition trends or just wondering how to get started on your health and wellness journey? Speak with a Hy-Vee registered dietitian who can help you create a plan that works for you. If you’re ready to learn how a Hy-Vee dietitian can help you, schedule a complimentary Discovery Session today by contacting our Discovery Call Center at nutritionservices@hy-vee.com or calling 1-515-695-3121.

Peanut butter and chocolate chip energy balls

Serves 25

All you need

• 1 ½ c. Hy-Vee quick oats

• 1 ½ c. Hy-Vee creamy peanut butter

• ½ c. Performance Inspired whey vanilla bean protein powder

• ½ c. Hy-Vee semisweet chocolate baking chips

• ¼ c. Hy-Vee honey

• 1 pinch(es) salt

All you do

1. Combine oats, peanut butter, protein powder, chocolate chips, honey, and salt in a medium bowl. Use a tablespoon measure to scoop dough, roll into balls. 2. Store, covered, at room temperature.

Recipe: https://www.hy-vee.com/discover/recipes/peanut-butter-and-chocolate-chip-energy-balls