Small Business Saturday has come and gone, with some area businesses noticing an uptick in sales while others didn’t see much of a difference.

The local-focused shopping movement started in 2010, in large part to credit card company American Express. Nationally, the movement is still finding its way in the midst of Black Friday and Thanksgiving sales, and the weekend after Thanksgiving is traditionally one of the biggest shopping days of the year.

In Austin, Hardy Geranium found luck with Small Business Saturday this year. Owner Vicki Trimble was concerned residents didn’t know enough about the shopping day to support small businesses, as Hardy Geranium hadn’t seen an uptick in sales in previous years. That changed this year, according to Trimble.

“It was wonderful,” she said. “Customers were very happy.”

Elsewhere, other small businesses didn’t see a marked rise in sales based on Small Business Saturday sales.

“I think it’s still relatively new around town,” Corey Anderson, manager of Games People Play, said. “Our sales were decent.”

Hardy Geranium and Games People Play both had Small Business Saturday sales, as did a number of other businesses this year. Trimble said increased media attention on Small Business Saturday likely accounted for some of her sales, but the nature of her business was a contributor as well.

“We’re more of a one-of-a-kind store,” Trimble said. “So if you want something that’s more personalized, it’s better to do it in a small business place.”