Hormel Foods Corp. has a new kind of Spam.

Hormel officials announced Spam Teriyaki Tuesday, which they hope will be part of a new Spam Musubi offered in Hawaii.

Spam Teriyaki is inspired by the rising popularity of Asian and Island cuisine within the food community, and as champions of the Food Network’s “The Great Food Truck Race, Season Four,” Aloha Plate has made it their goal to bring cuisine from Hawaii and the celebratory culture of aloha to the mainland. Chef Adam Tabura, Lanai Tabura and Shawn Felipe even earned the show’s Spam challenge trophy for their Sweet Ginger Soy Spam Sandwich with Volcanic Aioli, and want to continue making fans of all who taste their creations.

With an emphasis on the introduction of Spam Teriyaki, Aloha Plate will bring musubi — a slice of fried Spam Teriyaki and rice wrapped in nori (seaweed) — to the masses, developing flavorful, on-trend recipes that will be sold and sampled out of the Aloha Plate Food Truck at event appearances, while encouraging everyone to share the unique ways they musubi to the online conversation. As a staple in Hawaiian kitchens, local consume more than 7 million cans of Spam products each year, the combination of Spam Classic and the distinctly sweet and savory flavor of teriyaki make for a perfect musubi.

“Populations all over the world have their go-to foods, and in Hawaii Spam Musubi is as infamous as a slice of pizza in New York and a hot dog in Chicago. The island’s love for Spam Musubi inspired us to develop the newest addition to the Spam Family of Products — teriyaki,” said Nicole L. Behne, Marketing Director, Grocery Products Division, in a press release. “As Hawaiian natives, the Aloha Plate team is a natural fit to introduce SpamTeriyaki, and the fun-loving personalities of Chef Adam, Lanai and Shawn will encourage people to embrace this popular handheld treat and show us their variations on how they musubi.”

The partnership aligns more broadly with the brand premise of encouraging consumers to expand upon their favorite Spam recipes by adding a creative twist to mealtime or to Break the Monotony™. Aloha Plate will develop and share unique musubi recipes via sponsorship of the Cooking Hawaiian Style show, provide samples and experiential marketing at popular food and music festivals, including Coachella in April and the Waikiki SPAM JAM Festival in May, and engage with fans through social media.

Spam Teriyaki is available in supermarkets nationwide and as with all Spam products; the suggested retail price for a 12-ounce can is $2.96. With this introduction, the Spam family of products now offers 12 different varieties in the U.S., including recent additions of chorizo and jalapeño. Continuing to expand on the global brand, an exciting new flavor- Spam Tocino is now exclusively available in the Philippine market. Traditionally served with rice and eggs, Tocino is a sweetened cured pork dish with Spanish influence and will also be available for purchase on SPAM.com.