A new Sterling Drug Store opened today at Owatonna.

Sam Ewing, vice president operations for Astrup Drug, Inc., described it as a new concept in the Austin-based company’s enterprises.

“We’ve had a store in Owatonna for over 30 years,” Ewing said, “This one is 13,000 square-feet and combines a Shell gas station with a convenience store, as well as pharmacy and gifts.”

By comparison, Sterling Main Street in Austin has 26,000 square-feet.

“The newest location takes competition to a whole new level,” Ewing said.

Pharmacy customers will receive a 15 cents-per-gallon discount on gas purchased between 1 and 7 p.m.

Kevin Horvick’s NASCAR car No., 29 will be on display with his racing suit and available for photos. In addition, a NASCAR simulator will be there to test all arm-chair racers.

Astrup Drug Inc. opened a similar concept store at Hastings a year ago which has been successful, according to Ewing.

“We’ve looked at new ways to attract pharmacy customers and this is one of them,” Ewing said. “The whole key is convenience. The Shell gas service has new technology and there’s drive-through service for pharmacy customers.”

Pharmacy customers will receive a 5 cents-a-gallon discount on their prescription drug purchases every day after the grand opening.

In all, Astrup Drug Inc. operates 10 stores, including two in Austin.

The Joseph Company, Inc., Austin, was the general contractor for the new Owatonna store.