As Veterans Day is quickly approaching, Hy-Vee is gearing up for it’s Hy-Vee Homefront campaign.

The initiative is heading into its sixth consecutive year and is a fundraising effort for veteran programs that has raised more than $1.4 million to date.

Hy-Vee customers can donate to Hy-Vee Homefront Nov. 1-18 and on Monday, Nov. 12, the day following Veterans Day, free breakfast will be offered for veterans. Hy-Vee expects to serve more than 90,000 veterans and service members at its 246 stores.

Hy-Vee Homefront — through customer and employee contributions, as well as an annual corporate match donation of $100,000 -— supports organizations that serve our nation’s military members, veterans and their families.

Proceeds go to support the Puppy Jake Foundation, Operation First Response, Hope for the Warriors and the American Red Cross.