Some journalists wonder if their profession is tweet-crazy
Published 8:54 am Wednesday, January 30, 2019
NEW YORK — If Twitter is the town square for journalists, some are ready to step away.
That’s happening this week at the online news site Insider — by order of the boss. Reporters have been told to take a week off from tweeting at work and to keep TweetDeck off their computer screens. The idea of disengaging is to kick away a crutch for the journalists and escape from the echo chamber, said Julie Zeveloff West, Insider’s editor-in-chief for the U.S.
Addiction to always-rolling Twitter feeds and the temptation to join in has led to soul-searching in newsrooms. Some of it is inspired by the reaction to the Jan. 19 demonstration in Washington involving students from a Covington, Kentucky, high school, which gained traction as a story primarily because of social media outrage only to become more complicated as different details and perspectives emerged.
Planning for Insider’s ban predated the Covington story, West said.
She often walks through her newsrooms to find reporters staring at TweetDeck. Her goal is to encourage reporters to find news in other ways, by picking up the telephone or meeting sources. An editor will make sure no news is being missed.
Twitter “isn’t the place where most people find us,” she said. “Reporters place this outsized importance on it.”
The Washington Post’s David Von Drehle called Twitter the “crystal meth of newsrooms.” He dates his moment of disillusionment to the Republican national convention in 2012. In the section reserved for reporters, he noticed many watching TweetDeck feeds instead of listening to speeches from the podium or stepping away to talk to delegates.
“Twitter offers an endless stream of faux events,” Von Drehle wrote in a column this past weekend. “Fleeting sensations, momentary outrages, ersatz insights and provocative distortions. ‘News’ nuggets roll by like the chocolates on Lucy’s conveyer belt.”
Since Twitter is irresistible to journalists who have the smart-aleck gene — probably the majority — a newsroom quip or instant observation is now writ large.
The Covington story uniquely played to Twitter’s faults. Early video that depicted Covington student Nick Sandmann staring down Native American activist Nathan Phillips spread rapidly across social media and many people rushed to offer their takes. An event that may have otherwise gone unnoticed instantly became a story by virtue of its existence online.
Yet when a wider picture emerged of what happened, in some respects quite literally from the view of a wider camera lens, a story that seemed black and white became gray. Some of the early opinions became embarrassing and were quietly deleted. But since there’s no such thing as a quiet deletion when people are watching online, the incident became fodder for another outbreak of partisan warfare.
The episode led Farhad Manjoo, a columnist for The New York Times, to declare Twitter “the world’s most damaging social network.”
In a column, he said he plans to stifle the urge to quickly type his opinion on every news event and suggested others follow his lead. Between mistakes and overly provocative opinions, too much can go wrong for journalists on Twitter, he said in an interview.